Client: H2O+ Beauty Objective: Design gift sets that could be sold year long. Solution: I designed and illustrated playful depictions of each theme. The sets were originally introduced in retail and needed to be cohesive with last year's lineup.
H2O+ Beauty Influencer Box
Client: H2O+ Beauty Objective: Create a gift box that would be sent to notable influencers, magazine and beauty editors. Solution: I designed and illustrated playful depictions of core products and their unique slogans.
H2O+ Beauty Digital Campaigns & Emails
The following are self-initiated assignments to design digital campaigns and emails for H2O+ Beauty. The Facebook carousel is a concept I designed, photographed and wrote copy for their new product launch, Oasis Lip Gels. The "Perfect Pout" email coincides with the launch, while the "Sunny Days" email is intended for summer release and focuses on their assortment of SPF's that they offer. I designed, illustrated and wrote copy for the concepts.
H2O+ Beauty Trade Show Booth
Client: H2O+ Beauty Objective: Design a trade show booth to be used in GenBeauty Los Angeles 2017. Solution: I designed a booth that was playful, interactive and that would garner attention and differentiate itself from its beauty competitors. I conceptualized the theme, designed the booth floor plan, along with selectively picking out props, and illustrated the artwork for the 30'x 30' booth.
Client: Nature’s Variety Objective: Redesign the current Mixers packaging to showcase use of product and superior attributes. Solution: Conceptualized new layouts to enhance the products usability and ease. Adjusted color schemes to be on par with a more premium look.
Client: Brita Objective: Design patterns that emphasized the 4th of July holiday, yet broad enough to last the summer season. Solution: Explored patterns and motifs that can be associated for the 4th of July season by using classic color schemes. Patterns and shapes were inspired by 4th of July components and then fragmented into abstract shapes in order to extend beyond the holiday.
Armor All Gift Pack
Client: Armored Auto Group Objective: To create a Father's Day Gift Pack to be sold exclusively at Target stores. Solution: Conceptualized various gift packs that were distinctive on shelf and accentuated either usage of the products or sleek vehicles .
Clorox Back To School Ads
Client: Clorox Professional Products Objective: To Create an ad that focused on the "Back to School" season and the importance of maintaining a hygienic environment. Solution: Designed various options that displayed children succeeding by showcasing the importance and impact of clean schools. (The first ad on this page was published and printed in janitorial magazines)
Client: Clorox Healthcare Objective: To create a dynamic and powerful cover and spread advertising the Clorox Optimum-UV System for Infection Control Today Magazine. Solution: The Clorox Optimum-UV System makes it easier for hospitals to kill bacteria (by using an ultra-violet light) that lead to hospital acquired infections (HAI’s). I designed and photo manipulated the cover to exaggerate the look of bacteria under the UV light. The cover was designed by me while the magazine spread was design by a fellow team member.
Clorox Healthcare Aloe Product Ads
Client: Clorox Healthcare Objective: Clorox Healthcare acquired a line of hand care products targeted to the medical market. They wanted an ad that reinforced the products strength while emphasizing its gentle and nourishing properties. Solution: The following is the published ad (1st image) along with concepts that I designed. Each concept balanced the products soothing and moisturizing benefits along with its antimicrobial efficacy.
Clorox Ultimate Care Bleach
Client: Clorox Objective: To create a bolder presence in the laundry aisle while still maintaining the products current look and feel. A "millennial" sku was also requested to attract new consumers to the brand. Solution: I designed and updated the the hierarchy of what was the the current label by enlarging the usage image and making the name more prominent. For the "millennial" sku, I designed a soft floral pattern, and made the clorox logo prominent.